From insights to impact: Building confidence in routine childhood vaccines in the Philippines

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This case study provides insight on how to positively impact vaccine attitudes by applying data insights, testing and scaling online vaccine communication interventions in the Philippines. Published through a partnership between UNICEF, Meta, the Yale Institute for Global Health and the Public Good Projects, this case study highlights the value of regional testing of vaccine messages and utilizing social media insights and tools to encourage vaccine confidence globally.

Published in April, 2023

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