Social and behaviour change
The challenge, Social and behaviour change is a key element in addressing some of the bottlenecks hindering the realization of children rights. Government programmes – and an enabling environment – are needed to accelerate change in behaviours and social norms at individual, family and community level. These include promotion of early childhood development,…, The solution, The overall purpose of social and behaviour change is to address harmful social practices and attitudes that perpetuate the acceptance of certain forms of violence against children, particularly child marriage, child labour, bullying and other forms of gender-based violence. It enables us to keep people at the centre of what we do and meet the…