Strategic partnerships for stronger results and greater reach
logos-spotlight-initiative Advertising and Social Behaviour Change Communications (SBCC) are key approaches to drive social and behavioral change to prevent violence against women and girls (VAWG). Pervasive gender stereotypes persist throughout society and demand comprehensive cross-sectoral interventions to align gender norms more closely with…, Resources, arrow icon A review of advertising in the Caribbean and its links to gender equality, gender norms, and violence against women and girls, and summary, UNICEF and the Geena Davis Institute on Gender in Media , with the support of the Spotlight Initiative Caribbean Programme, conducted a systematic content analysis of 600 advertisements from television and digital media in four Caribbean countries (Barbados, Jamaica, Saint Lucia, and Trinidad and Tobago) aired between 2019 and 2021. This analysis…, arrow icon Gender Inclusivity in Advertising in the Caribbean, Call to action for Advertisers/Marketers Call to action for policymakers Call to action for Marketers from Private Sector Companies PCI Media has crafted concise 5-page documents summarizing the outcomes of the Caribbean Advertising Review. These reports underscore the persistence of harmful gender norms in television and digital media…, arrow icon Infographic: Representation and Stereotypes in Caribbean Advertising, The infographic illustrates how advertisements perpetuate harmful gender norms. It serves as a call to action directed at advertisers, marketers, policymakers, and private sector companies, urging them to harness the immense potential of advertising to reshape societal norms and behaviors, advancing gender equality and actively contributing to the…, arrow icon Marketing and Gender Engagement Plan for Advertisers, Private Sector Companies and Policymakers, The Marketing & Gender Engagement Plan serves as a strategic roadmap designed to foster collaboration with advertisers, private sector entities, and policymakers, aiming to garner their commitment to gender-sensitive, responsive, and inclusive advertising practices in the Caribbean region. The overall objective of this engagement plan is to…, arrow icon Social Behavioural Change Communications Package, the #PlayYourPart Campaign, The overarching goal of #PlayYourPart is to strive for a society where all women and girls, especially those who are most vulnerable, can lead lives free from the scourge of violence. Recognizing the multifaceted nature of this issue, the campaign acknowledges that there is no singular solution to such a complex problem. Instead, the approach…, Exploring the pathways: The Spotlight regional programme process, Below are specific highlights from the Spotlight Caribbean Newsletter related to: The #PlayYourPart campaign Gender and Advertising initiatives