27 April 2022

Digital approaches for user testing with girls

COVID-19 has impacted girls in unprecedented ways. The pandemic may result in more than 11 million girls dropping out, or lacking access to school . Reaching girls has never been more important, and digital platforms play a huge role in providing support and information to girls, through the devices they use. Oky, the period tracker app for girls…, 1: Create diverse user groups on familiar platforms, Ensure that remote engagement and user testing includes diversity in participants and local languages and is conducted on a digital platform that girls already use. For example, in West Bengal, 117 adolescent girls from 11 different schools in Kolkata joined the user groups. The selected schools covered a range of relevant demographics including…, 2: Engaging adults as moderators and supporters, Adult moderators are important to support young users and engage with parents. It is recommended to engage moderators who are already known to the girls participating in the remote user testing exercise. For safeguarding purposes, two moderators should be assigned per group. Splash worked with focal teachers from the participating schools to act…, 3: Spend time breaking the ice, To get the most out of remote testing groups it is important to build trust and rapport among users. Splash set up an initial introductory group Zoom call, followed by 5 days of interactions on WhatsApp, before the formal user testing process began. Informed consent was explained using Zoom calls and voice notes before consent was solicited.…, 4: Assign specific tasks and give time for responses, It is important to allow for sufficient time for the user testing process and to give girls ample opportunity to explore the app and provide feedback. Splash engaged girls to test Oky India over the course of a month, starting with a detailed introductions of the Oky app, followed by specific tasks for users to complete. Periodic touchpoints…, 5: Create space for verbal feedback, To conclude the user testing, Splash organized group wrap-up Zoom calls, in which users shared verbal feedback about their experience as testers. This was an important step, as insights not yet captured via WhatsApp chats or voice notes could be documented during these final calls. It was also an opportunity to express appreciation and thanks to…
11 October 2021

Oky: Trailblazing Girl-Centered Tech

Oky is the world’s first digital menstruation app co-created with and for girls., The app provides evidence-based information about periods, puberty, and reproductive health in fun, creative and positive ways, straight into girls’ hands. Oky is tailored to girls’ lives, language and digital realities and is currently live in Mongolia and Indonesia, with more markets coming soon. Oky has been recognized by the Digital Public…, Raising the bar: girl-centered design, Digital public goods uphold internationally agreed principles for digital development . The first principle is to design with the user. But despite best intentions, teams habitually design with a user base that is predominantly male. Too often, girls are left out of co-creation, design, or product testing. What is different when designing with…, Matching tech to girl user requirements , Through this girl-centered design, Oky emerged as a gamified, light-weight application. It runs offline, is easy to navigate by design, and includes a read-out option and visual tutorials. It also allows for girls who share phones - either within the family or with peers - to have high data protection and privacy.   What might make your digital…, Building an open-source (girl) community, As a digital public good, Oky upholds particular standards - and in line with the DPG Standard, Oky is open source. The Oky source code is publicly available on GitHub .  Being open-source allows Oky to continuously be improved, through a global community. Oky’s community is growing rapidly, with implementation partners developing Oky in 12…, Breaking the digital glass ceiling, Innovation holds incredible promise to benefit more children and young people in new ways. This applies not just to technology, but to new partnerships, new ways of working, and new ways to scale promising services.  To reach more young people means girls must be deliberately included. Oky not only meets best practices for digital development, but…
21 March 2019

Internet of Good Things: Empowering Girls in Zambia

As with many countries on the African continent, the push in Zambia for all children to receive a primary school education over the last decade has led to a major increase in school attendance. But, as children progress through the school system, the number of girls drops away, with lack of money for school fees, limited knowledge, teenage…, Girls’ Zone, There is no magic bullet for keeping girls in school and out of child marriage. But providing information and making knowledge accessible is part of the solution, both to help adolescents make more informed choices about whether to stay in school, and to enable girls to avoid pitfalls like HIV and teenage pregnancy. In Zambia, UNICEF has been…, Girls helping girls and building a “Generation Unlimited”, Internet of Good Things is also supporting adolescents in Zambia by empowering them to be part of the change they want to see happen in the country and the world. Through the “Generation Unlimited – the future is yours” content module, young people are being provided with information on how to start a community project, build a team, run meetings…, There is still room for growth, Even though the response to the ‘Girls’ Zone’ and ‘Generation Unlimited – Future is yours’ modules has been very positive, young people are not shy when asked how the platform can improve. One of the first pieces of feedback the site received suggested adding more content, including pictures and multimedia, for those who cannot read very well.…