BTS and UNICEF celebrate LOVE MYSELF campaign with renewed support for UNICEF’s #OnMyMind initiative
BTS and BIGHIT MUSIC continue their global advocacy with UNICEF to improve the mental health of children and youth
SEOUL, 22 April 2024 - Marking the sixth anniversary of the LOVE MYSELF campaign, UNICEF has renewed its collaboration with BTS and BIGHIT MUSIC to support UNICEF’s #OnMyMind initiative. The goal of #OnMyMind is to support the mental health of children, young people and families, and to advocate for the right of every child and young person to grow up in a safe and inclusive environment, protected from neglect, abuse, and poor mental health. In addition to actively advocating for increased awareness and support for mental health, this continued partnership contributes to UNICEF's child protection programmes, and expands access to services that protect all children from all forms of violence.
UNICEF’s partnership with BTS and BIGHIT MUSIC leverages popular culture to raise awareness and funds for critical issues concerning children's mental health. Since the establishment of their social contribution agreement in November 2017 - an agreement that was elevated to a global partnership in March 2020 - BTS and BIGHIT MUSIC have significantly bolstered the #ENDviolence initiative with UNICEF.
As of March 2024, BIGHIT MUSIC, BTS, and its fan base worldwide have contributed more than 8.9 billion won (around US$6.6 million) through the LOVE MYSELF campaign, which includes the sale of LOVE MYSELF merchandise and album profits to UNICEF. This substantial contribution underscores the commitment of BTS and BIGHIT MUSIC to positively impact children and young people, particularly in the area of violence prevention.
“Over the past 7 years, BTS' LOVE MYSELF message has offered immense comfort and courage to children and youth around the globe. I earnestly call for increased interest and support from everyone for the mental health of children and youth through the #OnMyMind initiative”, said President of the Korean Committee for UNICEF, Jeong Kap Young.
In response to the increasing support for mental health issues among children and youth, and as part of the LOVE MYSELF campaign renewal, BTS, BIGHIT MUSIC and UNICEF introduced the launch of the 'Today's Heart Relay' event, which begins on 22 April 2024. This event offers participants the chance to express themselves through electronic postcards and includes a unique gift: a 3D stereoscopic memo pad featuring a serene representation of one's own mind, known as the 'Island of the Heart'. The event will encourage self-expression, while fostering a sense of community, reflecting the broader aim of the #OnMyMind initiative to create supportive environments for mental health.
Click here for more information about the 'Today's Mind Relay' event.
ABOUT BIGHIT MUSIC:
BIGHIT MUSIC is an industry-leading music label that continues to pioneer new paths driven by a strong belief in music and ceaseless support from fans. BIGHIT strives to create music heretofore unseen in the world through its inimitable way, creating the music that symbolizes an era that can resonate with fans across the world. Artists under the label include Lee Hyun, BTS and TOMORROW X TOGETHER.
ABOUT BTS:
BTS, an acronym of Bangtan Sonyeondan or “Beyond the Scene,” are a GRAMMY-nominated South Korean boyband that has been capturing the hearts of millions of fans globally since their debut in June 2013. The members of BTS are RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook. Gaining recognition for their authentic and self-produced music, top-notch performances, and the way they interact with their fans, the band has established themselves as 21st century pop icons breaking countless world records. While imparting a positive influence through activities such as the LOVE MYSELF campaign and the UN ‘Speak Yourself’ speech, the band has mobilized millions of fans across the world (named ARMY), collected six No.1 Billboard Hot 100 singles since 2020, and performed multiple sold-out stadium shows across the world. They were also named TIME’s Entertainer of the Year 2020. BTS are 5-time GRAMMY nominees (63rd to 65th GRAMMY Awards) and have been recognized with numerous prestigious awards like the Billboard Music Awards, American Music Awards (Artist of the Year 2021) and MTV Video Music Awards.
About UNICEF:
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. Across 190 countries and territories, we work for every child, everywhere, to build a better world for everyone.
For more information about UNICEF and its work for children, visit: unicef.org
UNICEF does not endorse any company, brand, product, or service.
Page last updated 22 April, 2024
