Power of Play
Recommended for every child – and their parents – anytime, everywhere.
The brain thrives on experiences that establish new neural connections and pathways and play is the best way for infants and young children to pursue their natural curiosity, learn and grow.
As humans, our ability to problem-solve, deal with physical and emotional challenges, think creatively and express ourselves clearly has its foundations in play. Educational achievement doesn’t start with a textbook – it starts with the foundations that are laid and sustained through play from the start of a child’s life.
Play makes the whole family happier
Research shows that families who play regularly are happier, healthier and less stressed. There is no “one way” to play. And when you look at household objects through a child’s eyes, anything can be a plaything – so play your way and give your child the best start in life!
Play isn’t another thing to do, it’s another way of doing things.